dark funnel
+500%
growth in active market interest over 28 days
40% of demand comes from 1000+ companies. Accounting leads across industries.
In graph8, you can filter these companies into a targeted list and launch outreach while they're actively evaluating.
1.5x increase since Feb
Top Segment
40%
1000+
Top Industry
20%
Accounting
Top Seniority
40%
Director
Top Market
80%
United States
Who's Driving This Demand
Use these firmographic breakdowns to target the right segment. In graph8, you can filter in-market companies by any of these dimensions and build a list in seconds.
Company Size
Industry
Seniority Level
Department
Geography
Analyst Take
As of March 2026, dark funnel ranks as a top B2B topic with +500% growth, based on behavioral data from 56 B2B professionals across 40 companies. Enterprise organizations drive adoption, with 40% of signals from 1000+ employee companies, while accounting firms lead industry engagement at 20%.
Director-level professionals represent 40% of dark funnel interest, indicating mid-tier management recognizes attribution gaps in B2B marketing. This concentrated leadership attention across large enterprises suggests dark funnel strategies are moving from experimental to strategic priority for revenue operations.
Companies Showing Intent
Companies actively researching dark funnel right now
cricket communications
cricketwireless.com
joseph eve (joined wipfli llp)
wipfli.com
weichert, realtors - mckenna & vane
mckennavane.com
nys office of mental health
omh.ny.gov
Frequently Asked Questions
Companies with 1000+ employees generate 40% of dark funnel demand signals, making enterprise organizations the primary segment driving this trend.
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About this data
This report is based on aggregated, anonymized market demand signals. graph8 measures topic-level interest by analyzing page visit patterns across the public web. No individual-level data is exposed - all metrics represent aggregate cohort behavior. Data refreshes every 6 hours. graph8 customers can filter in-market companies from any trend into targeted lists and launch outreach sequences directly from the platform.
