How are marketing teams using AI?

AI adoption in marketing is accelerating across content creation, personalization, predictive analytics, and campaign optimization. AI-driven content and ABM platforms show the highest growth rates.

What is the difference between B2B marketing trends and consumer trends?

This data exclusively tracks B2B professional research behavior, filtering out consumer activity. Every signal represents a verified business professional visiting relevant content.

Marketing

Marketing technology, demand generation, and brand strategy for B2B growth

Active Trends

topics with verified research activity

905

Weekly Demand Signals

page visits from B2B professionals

+121%

Avg Growth (28d)

vs. prior 28-day period

What you can do with Marketing trend data

Every trend below shows which companies are actively researching that topic, broken down by company size, revenue, industry, and seniority. In graph8, you can filter these companies into targeted lists and launch personalized outreach sequences - timed to the moment they're actively evaluating solutions.

3 trends

generative engine optimization

Exploding

+323.4%813 signals

46% 1000+ - Led by Financial Services

answer engine optimization

Surging

+97.6%83 signals

community-led growth

Declining

-57.1%9 signals

60% 201-1000 - Led by Computer Hardware

Frequently Asked Questions

Account-based marketing (ABM), AI-powered content generation, marketing attribution, and demand generation platforms are seeing the highest research activity among B2B marketing professionals.

Related Industries

Sales & Revenue

Sales technology, revenue operations, and go-to-market tools driving pipeline growth

AI & Automation

Artificial intelligence, machine learning, and intelligent automation transforming B2B operations

Data & Analytics

Data platforms, business intelligence, and analytics infrastructure

Act on Marketing demand signals

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